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Australia also should “Rail at Australian’s Tabloid Trash” about Japan

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In Brief

Justin Norrie writes critically for the Sydney Morning Herald about online Mainichi Daily News’ suspension of its chief editor, Australian Ryann Connell. Japan’s bloggers and other media finally reacted to Connell’s “WaiWai” column, which adapted mostly sleazy stories from the Japanese-language tabloid press (“Japan rails at Australian’s tabloid trash”, 5-6 June 2008, p.21).

But the overall quality of this English-language online version of the big Mainichi newspaper has been declining for years. Even its regular articles have focused increasingly on sensationalist crimes and other “social interest” stories more likely to titillate its English-speaking readership. I used to check quite regularly the MDN website for current affairs and basic research, which also had a useful free database of articles, but then I moved to the online Japanese Times. Perhaps the MDN switched focus to appeal to the growing group of more diverse English-speakers living especially in Tokyo, following financial markets liberalisation in the late 1990s and the broader revival of the Japanese economy from 2002.

MDN articles, especially by Connell, reek of 'Orientalism' – projecting 'the East' as fundamentally 'other' to 'the West'. Edward Said criticised this powerfully in his 1978 book regarding Western views on the Middle East, but such views and as well as similar views on East Asia seem to be re-emerging both in those parts of the world and in 'the West'. The shift towards tabloid journalism also reflects an unsavoury dimension of globalisation and contemporary economic pressures on the media world-wide.

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The Sydney Morning Herald is not immune to such trends, as we can see from some of Justin Norrie’s own writing on Japan. As well as providing many articles on crime or nationalist tendencies, occasionally intriguing but mostly irrelevant to everyday life in Japan, he often reports on unusual aspects of social life especially in Tokyo. On 31 May, for example, it was “Hungover? Tired? Pop out of the office for a quick intravenous drip”.

But how many healthcare providers in Japan offer vitamin supplement drips, compared to other services like remedial massage, and how many people actually use them? More importantly, why do they use them? Are workers feeling more stress from changes in socio-economic labour markets and corporate governance in the 21st century? Has Japan already implemented a neo-liberal revolution (as ANU Emeritus Professor Gavan McCormack insists), or is there more of a “gradual transformation” taking multiple forms (as we conclude after a major study for the Australian Research Council)? These are the sorts of questions about Japan that I would like to see raised and investigated by Australian journalists.

The best way to deal with more sensationalist and superficial media reporting is basically to ignore it, while occasionally correcting its most egregious errors or omissions. We should respect freedom of expression, expressly entrenched in a written Bill of Rights in Japan (but not yet in Australia). Outer limits are set by market forces and defamation laws, which are quite strictly enforced in Japan (as Professor Mark West shows in his highly readable yet carefully-researched 2006 book on Secrets, Sex and Spectacle: The Rules of Scandal in Japan and the United States). Those of us who want more than tabloid reporting on Japan need to support more serious media forums, like this new East Asia Forum.

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